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Microsoft steps up advertising for Zune

November 5, 2006 | In Microsoft, Tech

In anticipation of the Zune’s US release on 14th of this month, Microsoft have stepped up their online presence on top of their TV advertising and street advertising with the release of some new Flash banner ads that I came across on Technorati.

Zune vertical ad 2 Zune vertical ad 1

I don’t know about you, but I find these ads pretty vauge in what they’re supposed to be describing. It doesn’t even show the product as the most important part of the ad. At least in the ad on the right the guy is actually listening to a Zune, which is more than I can say for the girl almost eating a microphone.

Perhaps they’re going for the social route, trying to show off all the features, but it’s going to be hard to do that when no one outside the tech/gadget community really knows that the device is. The device sure does look nice though, even if it is brown!

I’d love to get my hands on one of these devices and do a review sometime, but I doubt that will happen any time soon.

-james

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